Top Beauty Retail Apps on Android in UAE: Q4 2024 Performance

In the fourth quarter of 2024, the beauty retail app landscape in the United Arab Emirates showcased notable trends on the Android platform. As reported by Sensor Tower, these top apps experienced varying degrees of engagement and downloads.

Sephora UAE: Beauty, Makeup saw a significant rise in weekly downloads, starting from around 979 in early October and peaking at 13.7K in the week of December 23. The weekly active users mirrored this trend, with numbers increasing from 9.1K at the quarter's start to 20.4K by the end of December.

Bath&BodyWorks maintained a steady download rate with a slight increase towards the end of the quarter, reaching 1.9K in mid-December. Active users also grew consistently, ending at 6.2K, up from 5.9K at the beginning of the quarter.

Nysaa experienced relatively stable download numbers, fluctuating slightly between 500 and 700 throughout the quarter.

LETOILE - Beauty & Perfumes had a modest performance with downloads peaking at 1K in late November before declining to 65 by the end of December.

Purplle Online Beauty Shopping showed a consistent download trend, with numbers hovering around 300 to 400 weekly. Active users remained relatively stable, ending the quarter at 3.7K.

These insights reflect the dynamic nature of the beauty retail app market in the UAE, with more detailed analytics available on Sensor Tower.